What are your Expectations from Social Media for your Business?
There are many ways that social media can benefit your business and in this day and age it is essential that you embrace it to it’s full potential – you’d be a fool not too. But what should you expect from it?
What do you Expect from your Social Media for your Small Business?
This is the burning question and if I had a £1.00 for every time someone offered to pay commission then I wouldn’t be sat here writing this. I’d be on a beach in an exotic climate, enjoying a Pina Colada.
Social Media can Benefit your Business in Many Ways!
I say this to many people, the less you expect the better the outcome will be and I still stick to this. However you may want sales (we all do) but you need to ensure you a have your marketing circle in full swing to see the full potential of social media for your business.
Expect Less, Gain More with your Social Media for Small Businesses!
What do I mean by this? Well you can have social media (Facebook & Twitter etc) but if you don’t go networking, do your email marketing campaigns and use ever PR opportunity to get out there, it makes your social media presence pretty much irrelevant. No one knows about your business and this makes it 10 times hard to gain social media success.
What can you Expect from a Social Media Profile?
But what can you expect from a social media profile? This is hard to pinpoint but the one thing you should always remember is it is NOT a sales platform! Don’t expect direct sales. You can get leads, yes. Sales, no!
The best way to implement a Twitter profile or Facebook Page is to use it as an extended PR platform. Share what your business is doing, where are you going to be, news, relevant information relating to your business, facts and figures and links to your website. In other words ‘show off’ that you are the expert in your field and the go to person.
If people can recognise your business due to your social media profile then you’re doing a pretty good job. If you can up your website hits, again a job well done. If you are doing this, your social media IS working for your business. It may not look like sales, but it in the long run the benefits will come and be amazing.
I hope that helps you lovely people understand the insider’s thoughts to social media for business….
MUCH LOVE,
SOCIAL MEDIA FANATIC XO.