I’m going to let you into a secret and that is images! Images and social media holds the golden key. Now I suppose you are thinking why, how and am I on something?

The Importance of Using of Images on Social Media for Small Businesses:

There are many statistics to support the use of images on social media and higher engagement levels. There is a 89% higher chance that you’ll have a RT if you attach an image to your Tweet.  So why aren’t we all doing this?

The Importance of Images on Social Media!

One of the main reasons being time and knowledge. But seriously 89%? If it takes an extra 5 minutes to create a Tweet and Facebook post, but your social media is proven to be a lot more effective surely it is time well spent. I want to share with you a couple of platforms that allows you to edit and create images suitable for your profiles, which in turn can make your social media a lot more effective, visual and attractive!

Instagram – Get your Business Seen on Social Media!

Instagram. This may sound blatantly obvious but so many business aren’t seeing the potential and value of this platform. Now, this is primarily if you have an image but you wish crop or edit it slightly, and once you’ve done that you’re able to post the image. Jobs a gooden and you build your following.

However, why not use it as an editing tool? Create a private profile. Take your images. Edit them and then implement them onto other platforms. You don’t have to use Instagram as a direct platform or strategy. It is simple and very easy to use with the app.

Canva – Create your Business Brand on Social Media:

My other platform, which I personally love is Canva.com. Here you don’t need to take photos but you simply create an image. It is great if you have a quote you want to use. You can simply create an image, add the text and make it look really pretty. (An example shown in this blog post).

Canva is perfect if your business isn’t visual. For instance SMF isn’t very visual unless training has been delivered, natural imagery is little to none, compared to an interior design company which is completely visual.

By using both these platforms to create photos and images your social media profiles can be very visual regardless of the nature of your business.

Get snapping my loves! XO