Tag: Social Media Blog

Social Media Blog

The Award Winning SMF: Determination & Motivation.

Posted on by Katie Nutt

Social Media Fanatic, is an award winning Social Media Management company in Telford, Shropshire, something I am truly proud of and would like to thank Telford Young Professionals for the continual support they have provided!

An Award Winning Social Media Management Company in Telford, Shropshire!

Following on nicely and to landmark the winning of our award (18 months into business) here are the 5 essentials lessons I have learnt!

5 Essentials Social Media Fanatic has Learnt in Business:

  1. Remembering why you started – this can keep you going in them awful, soul destroying days when the world feels like it is going to end.
  2. Don’t get offended – Not everyone will be as lovely you. Sometimes someone may say something which is a little on the fence, don’t take it personally or get offended… simply smile.
  3. Network, network – This is essential if you are working from home. It gets you out of the house, meeting people, socialising, talking and prevents what I like to call cabin fever.
  4. Fear is good – Having fear gives you the drive which helps you to succeed, so don’t run away from situations that may give you a little fear, embrace them!
  5. Smile – If you are having the day from hell and you have a meeting with an important client, just smile. It all seems a little better. You never know it could make their day!

Determination and Motivation!

However, the most important thing you need to have is determination and motivation – without this your business can not grow, achieve or succeed. This video is one of my favourites (for my not so good days)! https://www.youtube.com/watch?v=g-jwWYX7Jlo. ← WATCH IT!

I am going to leave you with this quote: ‘If you can dream it, you can do it’ – Walt Disney

Social Media Blog

Images, Photos & Social Media.

Posted on by Katie Nutt

I’m going to let you into a secret and that is images! Images and social media holds the golden key. Now I suppose you are thinking why, how and am I on something?

The Importance of Using of Images on Social Media for Small Businesses:

There are many statistics to support the use of images on social media and higher engagement levels. There is a 89% higher chance that you’ll have a RT if you attach an image to your Tweet.  So why aren’t we all doing this?

The Importance of Images on Social Media!

One of the main reasons being time and knowledge. But seriously 89%? If it takes an extra 5 minutes to create a Tweet and Facebook post, but your social media is proven to be a lot more effective surely it is time well spent. I want to share with you a couple of platforms that allows you to edit and create images suitable for your profiles, which in turn can make your social media a lot more effective, visual and attractive!

Instagram – Get your Business Seen on Social Media!

Instagram. This may sound blatantly obvious but so many business aren’t seeing the potential and value of this platform. Now, this is primarily if you have an image but you wish crop or edit it slightly, and once you’ve done that you’re able to post the image. Jobs a gooden and you build your following.

However, why not use it as an editing tool? Create a private profile. Take your images. Edit them and then implement them onto other platforms. You don’t have to use Instagram as a direct platform or strategy. It is simple and very easy to use with the app.

Canva – Create your Business Brand on Social Media:

My other platform, which I personally love is Canva.com. Here you don’t need to take photos but you simply create an image. It is great if you have a quote you want to use. You can simply create an image, add the text and make it look really pretty. (An example shown in this blog post).

Canva is perfect if your business isn’t visual. For instance SMF isn’t very visual unless training has been delivered, natural imagery is little to none, compared to an interior design company which is completely visual.

By using both these platforms to create photos and images your social media profiles can be very visual regardless of the nature of your business.

Get snapping my loves! XO

Social Media Blog

How can you use Social Media when Networking?

Posted on by Katie Nutt

Social media and networking are the two subjects thrown around in business. Should you or shouldn’t you do it? Personally SMF says YES! Why wouldn’t you? You are opening your business up to more and more people and allowing your business to grow. But how can you use the two together?

How to grow your Social Media through Business Networking?

There are five steps that I follow when networking to ensure that I use social media to increase my reach, and once in the habit of doing so it is rather simple.

Five Steps to Increase your Social Media Reach:

  1. Look at where you are going networking? Find the name of the group, then find them on Twitter or Facebook.
  2. The next is a little obvious. Tweet, make a nice comment and mention the event/group name. E.g. ‘Looking forward to networking in the morning with some great businesses at BNI Telford! @BNITelford’. I generally do this the day before if the meeting is in the morning, or in the morning if the event is later on in the day.
  3. While at the event make note of the businesses there. Do you know anyone already? From here you can find them on Twitter, Facebook and Linked In once back in the office. Follow, Like and Connect.
  4. For the people who you knew at the event, tweet, tag or private message them to say how nice it was to see them at the event you attended.
  5. Create a general message to say that you have been to such event. **TOP TIP ALERT** Take a photo of a speaker or of the meeting in full swing. Add this to your tweet or post and don’t forget to mention where you went. E.g. @BNITlford.

By doing this you are not only talking to the people in the room but to your followers on your social media too. If you do this for each event you will create credibility and a strong position in the networking world, as well as upping your social media profile.

Make Networking Work for your Small Business!

  • EXTRA TIP! Ensure to connect with all that you meet whilst networking. This will enable the growth of followers, encourage conversation both online and in person, slowly ‘up’ your profile whilst networking  and increase the engagement on Twitter, Facebook and Linked In.

Much Love,

Social Media Fanatic XO

Social Media Blog

What are your Expectations from Social Media for your Business?

Posted on by Katie Nutt

There are many ways that social media can benefit your business and in this day and age it is essential that you embrace it to it’s full potential – you’d be a fool not too. But what should you expect from it?

What do you Expect from your Social Media for your Small Business?

This is the burning question and if I had a £1.00 for every time someone offered to pay commission then I wouldn’t be sat here writing this. I’d be on a beach in an exotic climate, enjoying a Pina Colada.  

Social Media can Benefit your Business in Many Ways!

I say this to many people, the less you expect the better the outcome will be and I still stick to this. However you may want sales (we all do) but you need to ensure you a have your marketing circle in full swing to see the full potential of social media for your business.

Expect Less, Gain More with your Social Media for Small Businesses!

What do I mean by this? Well you can have social media (Facebook & Twitter etc) but if you don’t go networking, do your email marketing campaigns and use ever PR opportunity to get out there, it makes your social media presence pretty much irrelevant. No one knows about your business and this makes it 10 times hard to gain social media success.

What can you Expect from a Social Media Profile?

But what can you expect from a social media profile? This is hard to pinpoint but the one thing you should always remember is it is NOT a sales platform! Don’t expect direct sales. You can get leads, yes. Sales, no!

The best way to implement a Twitter profile or Facebook Page is to use it as an extended PR platform. Share what your business is doing, where are you going to be, news, relevant information relating to your business, facts and figures and links to your website. In other words ‘show off’ that you are the expert in your field and the go to person.

If people can recognise your business due to your social media profile then you’re doing a pretty good job. If you can up your website hits, again a job well done. If you are doing this, your social media IS working for your business. It may not look like sales, but it in the long run the benefits will come and be amazing.

I hope that helps you lovely people understand the insider’s thoughts to social media for business….

MUCH LOVE,

SOCIAL MEDIA FANATIC XO.

Social Media Blog

How to Blog Professionally & Regularly!

Posted on by Katie Nutt

One thing that many people struggle with when running a business is having to manage their blog and staying in control and being consistent. To no fault of their own, other time restrictions. I want to share with you the best way to keep on top of your blog, which if time gets the better of you, you can delegate out – pretty good right?

How to Blog for your Small Business Professionally and Effectively:

It is so simple you’ll kick yourself and wonder why you haven’t thought of it before hand. It is something I like to call a ‘Blog Calendar’.

Keep on Top of Your Blog for your Small Business!

Before creating one you’ll need to think about how often you want to blog, what things are worthwhile blogging about and the time you have to do it.

Small Business Blogging Guide:

  1. Create a little table; a column for the month, week or date and another column for the blog title. I would tend to do one for 6 to 12 months just so you know it is done and you don’t have to worry about for a while.
  2. Here you need to get creative and think about your blogs. What is each blog going to be about? Is it something you can give to someone else if you don’t have the time to do it?
  3. Once you have done that highlight the ones that are must. The blogs you feel are essential and need to go out when you have scheduled.
  4. Lastly print your calendar off or save it in place where you can find it easily.

You’ll be a blogging pro if you follow your calendar!

Blog like a Professional for your Business…

*** Another top tip so you don’t forget to actually get your blogs ready in time is to make note in your calendar, whether it be in Google Calendar, your personal one or a work one! It’s just another way to stay ahead of the game! ***

Hope this helps with your blogging woes.

Much Love,

 

Social Media Fanatic. XO