I wanted to talk to you about Facebook. Recently many people have mentioned to me how their Facebook Page has came to a stand still. They aren’t receiving any new likes and their content is not getting the reach it should. Why is this and how can we overcome this issue?
How to Grow your Facebook Audience…
A question that I have asked myself on many occasions. Facebook is great, it really is and when used in the right manner along with great content and management, a business can honestly thrive through a Facebook community.
Paying for Facebook Advertising!
They are a business themselves and as any business they look at many ways to make revenue. A way of gaining some is through other businesses and getting them to pay for advertising. Many will see this as a scary thought, admittedly I did at first, but your Page can thrive from a small budget, along with excellent content and ad management!
To entice users to pay for this service they have cut down on the allowance of people they show posts from business Pages. On average they show around 6-8% of the Page following, so if you have a Page with 200 Likes then you’ll have around 12 to 16 organic post reach on every post, which isn’t great.
Finding your Target Audience on Facebook…
Facebook has been extremely clever in doing this, some may call it sneaky. However, I feel we should look at it as a favour to which they have done for us! Using their targeted demographics allows you to hit the people who have the most relevance to your post or page, equalling in more of the right people finding your business. This may cost you a few pound, but it is well spent when hitting your direct target audience.
In answer to the question, there is no other way than paying. However, please don’t be put off by this. It can be cheap and very effective for any business and isn’t something to shy away from.
Much Love, Kate XO.
