Social media and networking are the two subjects thrown around in business. Should you or shouldn’t you do it? Personally SMF says YES! Why wouldn’t you? You are opening your business up to more and more people and allowing your business to grow. But how can you use the two together?
How to grow your Social Media through Business Networking?
There are five steps that I follow when networking to ensure that I use social media to increase my reach, and once in the habit of doing so it is rather simple.
Five Steps to Increase your Social Media Reach:
- Look at where you are going networking? Find the name of the group, then find them on Twitter or Facebook.
- The next is a little obvious. Tweet, make a nice comment and mention the event/group name. E.g. ‘Looking forward to networking in the morning with some great businesses at BNI Telford! @BNITelford’. I generally do this the day before if the meeting is in the morning, or in the morning if the event is later on in the day.
- While at the event make note of the businesses there. Do you know anyone already? From here you can find them on Twitter, Facebook and Linked In once back in the office. Follow, Like and Connect.
- For the people who you knew at the event, tweet, tag or private message them to say how nice it was to see them at the event you attended.
- Create a general message to say that you have been to such event. **TOP TIP ALERT** Take a photo of a speaker or of the meeting in full swing. Add this to your tweet or post and don’t forget to mention where you went. E.g. @BNITlford.
By doing this you are not only talking to the people in the room but to your followers on your social media too. If you do this for each event you will create credibility and a strong position in the networking world, as well as upping your social media profile.
Make Networking Work for your Small Business!
- EXTRA TIP! Ensure to connect with all that you meet whilst networking. This will enable the growth of followers, encourage conversation both online and in person, slowly ‘up’ your profile whilst networking and increase the engagement on Twitter, Facebook and Linked In.
Much Love,
Social Media Fanatic XO